One of the best ways that you can ensure that your retail store gets all the publicity that it needs is through retail signage. That being said, not just any retail signage that you put up will be able to do a great job for you. Clearly there are a lot of people who do use retail signage but don’t get any good results from their efforts. If you want to avoid being among this statistic of highly unsuccessful retail signage users, then you need to understand what creating a compelling retail signage isall about. At the end of the day, you can know a lot about sales but if you cannot create a compelling retail sign that actually gives you the results that you are after, then you will not achieve the ultimate success that retail signage promises. With this in mind, below are some of the most important considerations that you need to have in mind when creating compelling retail signage.
First and foremost, it doesn’t matter whether you are creating retail signage or directional signage, if your signage is not short and to the point, then it will most likely be ignored or at best glanced over and not really absorbed into your audiences mind. There is a very simple explanation for this. People have very little time to read signs that they are most likely already biased against and more so because it has been continuously showed that short attention spans mean that people do not have the patience to read long messages. What people actually prefer and which is actually our next consideration for what you should ensure your retail signage is all about is creating visual messages. By creating visual messages and specifically with pictures, you will see that your signage is given a lot more attention. Again, the explanation for this is quite simple. People process images or pictures thousands of times faster than they process any other kind of information including words. They are not wrong when they say that a picture is like a thousand words.
If you do use words, whether it is in electronic signs or on billboards and other kinds of retail signage, you need to make sure that you use the most appealing typesetting; including fonts, font sizes and all so that you can make your wording as compelling as possible. In short, your words should not only be visible from near but they should also be visible from far away. The best way to make sure that your signage is perfect is to make sure that you take it for a test run before you can actually deploy it. Simply ask your friends and family for their opinion and see whether they actually strain to see the sign or if they even notice the sign. Finally, and no matter what, just have some fun doing your retail signage.