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Instagram drinks takeover 2020

Instagram is arguably the most prominent source of advertisement for the food and drinks industry. Whether your brand has embraced social media or not, your plates and glasses will be popping up in someone’s Story feed — if it’s aesthetic enough, of course. This potential crowd of eyes can be so beneficial in spreading the word about your products, even more so if it goes viral!

Saying that the trend for Instagrammable foods is here to stay is an understatement – in fact, according to Deliveroo it is growing. The takeaway giants highlighted a number of delicious items that are most likely to get snapped, including the always-popular milkshake. But what other drinks trends are sent to take 2020 by storm? Stay ahead of the competition and make sure you’re serving the right stuff in 2020!

2019 learning curves

With the rise of healthy food and drinks making individuals undergo dramatic health kicks, 2019 saw this take to Instagram where the like of turmeric Lattes and fermented drinks become a trend.  This was further supported by in the introduction of the sugar tax in the UK, which not only turned people away from sugar-filled drinks, but seemed to encourage trying more bitter-tasting beverages.

It is no secret that there is already a highly popular, highly fuelled drink that persistently dominates the market. Coffee in all of its forms has become synonymous with trendy drinking, and thanks to its adaptability, has remained a firm favourite each year. In relation to this, if you’re thinking of starting a coffee shop of your own or are already doing so, a wholesale coffee beans UK supplier is advised. If cold drinks take centre stage like in 2019, iced coffee can compete. Non-dairy trends? Coffee with soya milk, oat milk, or a hundred other alternatives can suit a customer’s taste. Whatever the trend, coffee has the uncanny ability to flex its way into the arena!

As a result of 2019’s trend for reusable bottles – whether it being for coffee, tea, or soft drinks, this has excelled into the 2020 drinks trend.  From environmental concerns to having the ability to truly customise drinks, consumers have really taken to reusable drinking vessels in the last year.

2020 drink forecasting

Based off the most popular drink choices shared on Instagram in 2019, the 2020 drinks trend forecast is largely revolved around these results.

According to The Drinks Business, the concept of ‘less, but better’ is the key trend. Spring boarding off the back of our health-conscious spark in 2019, 2020 will see consumers loosening their wallets more if it means getting better quality, better ingredients, and a better experience from their drinks. Take a moment to review your suppliers to ensure you’re receiving such ingredients — for example, if you’re running a café, a high-quality wholesale coffee beans UK supplier can really boost the calibre of your beverages.

Instagram will always be the home of high-quality drinks sharing, and 2020 will continue this trend!

However, a little treat every now and then won’t hurt! Though the low-to-no alcohol trend is still going strong into 2020, people aren’t averse to a treat at the end of the week. But it looks as though the ever-popular gin may finally be knocked off the top shelf in favour of another tipsy resurgence.

Despite being slightly more expensive and more complex to produce than the likes of Gin, Rum is predicted to become a 2020 favourite. Between customer fatigue in gin and the aforementioned “less, but better” mentality, the complexity of rum production could very well afford it a slot as a 2020 drinks trend. Experts say the challenge now is to rebrand rum’s image from a cheap party drink to a premium spirit — but if gin managed to shake off its senior-citizen drink of choice image, we’re sure rum can leave its sailor’s image in the water!

Could Instagram be the catalyst for the Rum vs Gin challenge? Or the rise of bitter drinks after the sugar tax implementation? Or the whipped cream topped milkshake moment? So far, all three combinations seem to be on the rise.

Tick all your customers’ boxes in 2020 with the Calypso coffee – an indulgent, warming beverage:

Important ingredients:

Step by step method:


Instagram lenses crave a beautiful beverage photo. Be sure to push the boat out not only with your drinks menu, but with the ingredients going into your concoctions in order to wow your customers in 2020.

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