If you’re a traditional store that sells products to people in person, you might think technology is the enemy that’s attracting all of your customers away. In fact, if you embrace it, it can help you attract a lot more customers. Here’s some of the ways technology can help attract more people to your business:
Make the most of the side of your building
For decades, people have been trying to make their buildings as attractive as possible to attract anybody who is walking past them. Most businesses will spend a lot of time and attention making the most eye-catching displays in their window, showcasing some of their best products. While this is a great way of showing pedestrians exactly what you do, it does require the pedestrian to be walking quite slowly and quite close to the building to be able to notice the display. If a customer is driving past in the car, it’s highly unlikely that they’ll notice anything that’s in your window, no matter how well you display it. With this in mind, why not try a new way of displaying your products on a much larger scale? You can now get posters printed on special durable material that can be several meters long and several meters wide, which you can display on the side of your building. By printing on a mesh material, like the ones found on the website https://soyang.co.uk/solutions/mesh-banner-material, you can create a banner that can endure even the most severe weather conditions and is also fire retardant. Technology means you can now print high-quality images on these big banners without losing any of the quality of the image, meaning you can make really eye-catching adverts that everyone will notice.
Make a truly impressive website
Even if you don’t sell your products online, it’s important to still have a website to advertise your business. Whether your business is a café, a restaurant, or a more traditional or niche store, many people will search the internet to find businesses like this near them. Make sure you have a website that clearly shows what products or services your business provides to try and persuade them to make the journey to your premises. Make sure it’s full of photos of inside the premises and clear details of how they can find you.
An increasingly important tool for any business is also social media. It’s a lot more likely that any potential customer will spot one of your posts on social media than they would any information that you put on your website. As an increasing amount of people spend an increasing amount of time on social media, it’s important that you create your own presence on these platforms. Simply set up accounts on websites like Facebook, Instagram, and Twitter, and make sure they’re regularly updated. Whenever you have a new product or a new promotion you want to advertise, make sure you post an update on all of these sites with high-quality images and information about exactly how they can get this deal.